Hard Candy Video Shoot Proposal

Ryan & Sierra combine data-driven insights with creative strategy to produce top performing content. Presented are some of their strongest examples developed together.

From artistry to UGC, they craft content that feels seamless, attainable, and instantly engaging for your audience.

The first video remains one of Thrive Causemetics’ top-performing pieces of content, generating over $1M in revenue within six months through paid social.

Hard Candy Strategy

Adapting Proven Success Stories

The same approach that drove results for Thrive Causemetics and Danessa Myricks Beauty can be customized for Hard Candy’s unique market position and brand identity.

Proven Approach

By pairing insights with creative storytelling, content can be crafted that resonates with audiences, celebrates nostalgia, and drives measurable results for Hard Candy’s campaigns.

Creative Storytelling

Signature Energy

Translate Hard Candy’s signature energy into engaging content that feels authentic, current, and designed to perform in today’s competitive beauty landscape.

Ryan & Sierra’s goal:
Turn Hard Candy’s iconic energy into scroll-stopping storytelling that feels real, relevant, and made to perform.

How Does This Work for You?

Hard Candy is a heritage brand rooted in coolness and affordability.

Potential Creative territories for Hard Candy

• Candy Culture: bright, nostalgic visuals

• Real People, Real Shine: authentic moments

• Hard Candy Lab: product demos featured

• Rewind + Remix: throwback moments highlighted

• Pop Glam in Motion: attention-catching Reels

Services

  • Backdrop Design/Printing

    • (4) 44” x 44” Custom designed and printed backdrops

  • Set Painting/Preparation

    • (3) Backdrops in the studio painted to custom colors, setting studio up for the shoot, preparing the lighting

  • Model Casting

    • Casting models, contacting models/agents to cast 4 models. Each having professional manicure prior to the shoot.

  • Concepting / Shot List Creation

    • Creating (15) concepts that will be shot, organizing in a document with some reference images

  • Wardrobe

    • Sourcing wardrobe options for the models

Pre-production

  • Videography

    • Shooting content of the models, camera/videography equipment, adjusting lighting/set, usage rights unlimited website (client & 3rd party digital properties), all social rights, does not include any printed or in-store video usage rights

    • Studio usage fee

  • Director

    • Directing models what to do for each video, keeping shoot on track with the shot list, timing, wardrobe styling/prepping each outfit

  • Models

    • (3-4) Models booked

  • Hair/makeup

    • Helping adjust hair/makeup of models on set

Production

  • Video editing/delivery of raw videos

    • Editing (15) videos — does not include additional editing rounds based on client feedback

  • Copywriting

    • Writing (15) captions to the edited videos

Post-Production

Grand Total = $35,000